👇 For the best experience of using this guide, have a watch of the video below and then duplicate this template to use it as your own.

https://www.youtube.com/watch?v=shTakuLuMFw

🎯 Introduction to the “6C” Content Strategy

The “6C” Content Strategy is a framework designed to guide you through all of the steps to create a high-impact content strategy, designed to drive long-term business growth.

💡 Tip: Use this page to define your target audience and the story you want to tell. Then, use the Content Calendar to start bringing your plan to life.

Step 1: Customer

👨‍👩‍👧‍👦 Who do I want to care?

Focus on your most valuable audience

🤔 Why should they care?

What problems does this audience face specifically?

Step 2: Context

📣 What do you want to be known for?